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The Business Environment

A Global Perspective
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The Business Environment
The Business Environment
Als nieuw
54,50
641700572
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ISBN
9781292174358
Bindwijze
Paperback
Taal
Engels
Uitgeverij
Pearson Education
Jaar van uitgifte
2018
Aantal pagina's
536

Waar gaat het over?

The Business Environment: A Global Perspective is the ideal text to support your teaching as you help your students identify, analyse, and plan for external and internal factors in business strategy. With a range of features, end-of-chapter reviews, and questions, this book will offer your students the additional resources to succeed in the course. In an uncertain economic environment with fast-paced changing cultures and contexts, today’s organizations can seem a tricky and complex world to understand. The Business Environment – A Global Perspective endows students with a toolset for identifying, analysing and planning for external (PESTLE) and internal factors in business strategy. This book is about all of us and the world we and businesses live in, because organizations do not exist in a vacuum. Now in its eighth edition this text gives students the fundamental knowledge of how domestic and international business environments operate in a systematic and logical approach. The Business Environment takes the reader through contexts, types of organization and markets, dealing with contemporary issues in socioeconomic, political and legal structures. · Clear explanations of economics such as why the prices of things we buy might go up or down, or why at any given time it might be harder or easier to get a job. · Put theory into practice with a wealth of case studies from a diverse range of local and international organizations such as Facebook, GSK and JCB building into more detailed International Business in Action part case studies providing real life data to analyse on e.g. Quantitative Easing and the global financial crisis.
  • End of chapter review and discussion questions along with assignments – to test both your knowledge and understanding and how to apply the concepts in real life, and new – Brexit, contexts.
Ian Worthington is Emeritus Professor of Corporate Sustainability, Chris Britton was formerly Principal Lecturer, and Ed Thompson is an Associate Professor in the department of Strategic Management and Marketing at the Faculty of Business and Law, De Montfort University, Leicester, UK. Familiarise with the fundamentals and different operations of both domestic and international business environments with this comprehensive textbook. The Business Environment: A Global Perspective, 8th Edition by Worthington, Britton, and Montfort is the ideal textbook that will equip you with the skills you need to identify, analyse, and plan for external (PESTLE) and internal factors in business strategy. The latest edition uses a systematic and logical approach to provide you with the fundamental knowledge of how domestic and international business environments operate, taking you through different types of organisations, structures, and markets. The main features include:
  • A clear explanation of the economic environment, including an analysis of relevant issues such as price fluctuations or employment availability.
  • A wealth of case studies from a diverse range of local and international organisations such as Facebook, GSK, and JCB, putting theory into practice.
  • The International Business in Action section, which deals with more detailed case studies, providing real-life data analysis, including the Quantitative Easing and Global Financial Crisis.
  • End-of-chapter review and discussion questions, along with assignments, that test your knowledge and understanding of how to apply the concepts in real life.
In an uncertain economic environment with fast-paced changing cultures, this must-read textbook deals with contemporary issues of the socioeconomic, political, and legal context, offering you the support you need to succeed in your course.
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