International business

An introduction

Auteur Maud Hendrickx

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Beetje gebruikt

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International business

Beetje gebruikt

11,⁸⁵

ISBN

9789001805036

Bindwijze

Paperback

Taal

Engels

Auteur

Maud Hendrickx

Uitgeverij

Noordhoff

Jaar van uitgifte

2011

Aantal pagina's

321

Waar gaat het over?

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

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